The Ultimate Guide to Restaurant Marketing in a Post-Covid Work from Home World by Donovan Garett

Get More Diners in Your Restaurant, Attract Remote Workers, and Beat Meal Prep Services and Ghost Kitchens

Today, small, local, independent restaurants are assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession.

The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners.

To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone.

The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It is a comprehensive 306 page guide that will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions.

You'll learn:

• Why recessions can be extremely profitable for restaurant owners
• Why our society needs restaurants now more than ever
• How to reach remote workers and get them into your restaurant
• Why convenience is the focal point of diner preferences
• How the government failed small restaurant owners during COVID-19
• How to beat Ghost Kitchens, Meal Prep Services and other competitors
• How to find the perfect diners and attract them to your restaurant
• Why you should focus on value, not price
• Why word-of-mouth advertising doesn't attract remote workers
• How to formulate a marketing strategy for the work-from-home crowd
• How to skyrocket your profits by making money both on and off the menu

. . . and much, much, more.

TABLE OF CONTENTS

DEDICATION

FORWARD

CHAPTER 1 Introduction & Welcome

CHAPTER 2 The Cooking Crisis: Why We Depend on Restaurants Now More Than Ever

CHAPTER 3 Pivot or Perish: How COVID-19 & Remote Work Changed Business Forever

CHAPTER 4 How ‘We the People…’ Failed ‘You the Restaurant Owner’ During COVID-19

CHAPTER 5 The Rise of Remote Work: From Temporary Fix to Permanent Fixture

CHAPTER 6 The Takeout Takeover: Why Convenience is Now King

CHAPTER 7 How Remote Work Impacts Small Restaurants and How to Fight Back

CHAPTER 8 The Resilient Restauranteur: Thriving During Recessions

CHAPTER 9 Focus on Value Not Price

CHAPTER 10 Why Mediocrity is a Luxury You Can’t Afford

CHAPTER 11 Finding the Perfect Diner with Buyer Personas

CHAPTER 12 Why Attention is the New Currency

CHAPTER 13 From Hungry Strangers to Raving Fans: The 3 Phases of the Customer Journey

CHAPTER 14 Word-of-Mouth Advertising Fails in a Work-From-Home World

CHAPTER 15 Why Having a Website is Critical

CHAPTER 16 Email Marketing is Your Superpower

CHAPTER 17 Introduction to Paid Advertising

BONUS CHAPTER

CHAPTER 18 Final Thoughts & Contact Info